THE TOP MUST HAVE TOOLS FOR GROWING AN ONLINE BUSINESS
Organization and Communication
I use Skype to connect with people all around the world. Build friendships, business relationships and manage your team remotely. It's FREE chat/video conferencing software and a top choice for virtual face-to-face communication. (FREE)
Project Management software, great for working with people in different areas, sharing/collaborating on ideas, and keeping all the back and forth communication super organized and easy to reference. (Free Plan Available)
Graphics & Photo Editing
Love Canva! Makes designing simple for everyone. FREE tool that gives you everything you need to create stunning designs, blog graphics, Facebook covers, flyers, posters, invitations, picture quotes, business cards and more.
Everything you need to make your ideas come to life. Photo editing, collage making, graphic design, save PNG files with transparent backgrounds - all things that the free version of Canva can't do. Use both.
Quick and easy way to film videos for your blog, site, or training courses. Record yourself or just your screen. Ideal for making instructional videos. Mac only. (Free trial then $99). PC version (http://www.techsmith.com/camtasia.html)
Free Stock Photos
All Things Video
Video hosting with complete control by restricting where videos can be played and how they look on search and social. Amazing viewer analytics to understand how viewers interact and engage with your videos. Tie Wistia to your email tools to capture leads.
Video Marketing on Steroids! Record, publish, market and track your videos. Record basic screen or webcam videos in seconds and get online in seconds. You can easily create playlists and video pages. ($197 30 Day Money Back Guarantee)
Opt-In and Landing Pages
All-in-one solution! Build landing pages, websites, membership sites, email marketing/autoresponder. While a bit pricier than other options, you'll save yourself the tech nightmares that come with piecing a bunch of different services together. This is what I use for almost everything!
Email Marketing and Autoresponders
All the tools you need to send emails the right way. Perfect email automation for keeping your brand top of mind and staying connected. Create and send beautiful, engaging emails in just a few minutes. Leading deliverability with mobile apps for when your on the go.
A fantastic program for brainstorming layout and design for your website. It's the digital equivalent to drawing on a white board. Makes it easy to draw a basic layout so a graphic designer isn't trying to guess what you want based on a verbal description or pieces here and there. Making mockups is fast and saves time.
Great alternative to Wordpress if it seems too intimidating! Much more user friendly for a beginner. Look like an expert right from the start. Stand out with a professional website, portfolio, or online store. Great templates to present your ideas online.
A web software you can use to create a beautiful website, blog, or app. Be aware that .org and .com are two very different things - .com is easier but there is no way to track your traffic or add plugins. You will want to use .org!
Get your domain name here! Registration is easy, fast, and affordable. You can also host and build your website with them, as well as host your domain email, so you can keep it all in one place. People use GoDaddy to name their idea, build professional websites, host websites, and manage their work.
social media tools
This social media tool can share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn (profiles and company pages). Connect your accounts, mixing and matching personal and professional profiles under a single Edgar account, in any combination you wish. Easy way to categorize your posts, so you can easily track down the content that you want to re-post in the future.
Bit.ly is a URL shortener and click reporting tool all in one. It's great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.
If you have a website or a blog then it’s highly likely that you already have Google Analytics installed, and if not- you should!
A completely free enterprise analytics product. It doesn’t just tell you how many hits you have to your website- it tells you how many actual visitors you have, where they’re from, how long they stay on the website, where they come from and much more!
If you don’t track your visits and visitors on your website then how can you tell if your social media presence is actually making a difference? Whatever business you are in, Google Analytics is a must.
This is a great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest. Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often, Get the most out of each post!